Dr. Yeo Sook Fern

International Luminary Award in Research

Multimedia University,

Malaysia

Director, Centre of Excellence for Business Innovation and Communication

Personal Highlights:

Doctor of Philosophy (Ph.D.) Service Innovation, Universiti Sains Malaysia
Former Depury Dean, Research & Industrial Collaborations, Member of University Research and Innovation Committee, Member of University Board of Postgraduate, Chairperson, Centre for e-Services, Entrepreneurship & Marketing, Deputy Programme Coordinator, Master of Business Adminisrtation (MBA)
Chairperson – 4th International Conference on Technology and Innovation Management 2025 (ICTIM 2025)
Chairperson – 4th International Conference on Technology and Innovation Management 2024 (ICTIM 2024)
Internal Panel of Assessor for Programme Accreditation, Multimedia University (MMU)
Head of Research Project (MBA) 2024
Judge – IBIC: The Future Changemaker 2024 Phase 1: Bootcamp
Subject Matter Expert (SME) – Program Implement of Accelerated Leadership Program Series with MCMC
Editor-in-Chief – Malaysian Journal of Business, Economics and Management (MJBEM)
International Academic Advisory Board Member – Qingdao City University, China (December 2021- December 2026)
Academic Council Member- Gutenberg Honors College, Qingdao City University, China (December 2021- December 2026
Keynote Speaker in various international conferences
MMU STAR Award 2024
Excellent Research Award 2024
Publication Award – Top Scopus Author for Faculty of Business
Publication Award – Publishing in the Top 10% Journal
Publication Award – Top 3 MMU Authors with the Highest Number of Scopus-Indexed Publications (Social Sciences)
Publication Reward – Scopus/WoS indexed journal January and February 2024 (Top 10 Researcher).
MMU Top 5 authors with the highest SCOPUS publications (2018-2022)
MMU Author with the Highest Number of SCOPUS Publications in the year 2022
Best Paper, Best Presenter, Best Presentation Awardee in multiple international conferences
Gold Award – iNVENTX INVENTION EXHIBITION 2023
Silver Award – iNVENTX INVENTION EXHIBITION 2023
Gold Award – MTE: Advanced Healthcare and Life Sciences (AHLS) 2023
Silver Award – International Research & Information Science Expo (iRISE) 2023
Gold Award – 35th International Invention, Innovation & Technology Exhibition (ITEX)
Bronze Medal – Malaysia Technology Expo. A Leading Global Innovation and Technology Event
Gold Award – Thesis In 5 Minutes 2023, 18 March 2023 organised by MNNF Network Malaysia.
Silver Award – Postgraduate: Research & Innovation Poster Competition (RIPC) 2023
Silver Award – Postgraduate: Research & Innovation Poster Competition (RIPC) 2023
List of Grants Received from 2024-2026:
- MMU-TELKOM University Joint Research Grant 2024, RM9,200.00
- MMU-TELKOM University Joint Research Grant 2024, RM9,200.00
- MMU- Al-Zaytoonah University of Jordan Joint Research Grant 2024, RM23,000.00
- MMU- Al-Zaytoonah University of Jordan Joint Research Grant 2024, RM23,000.00
- MMU- Universitas Indonesia Joint Research Grant 2023, RM23,000.00
- Fisabilillah Research Development Grant Scheme (FRDGS) 2024, RM10,000.00
- Fisabilillah Research Development Grant Scheme (FRDGS) 2024, RM10,000.00
- Fisabilillah Research Development Grant Scheme (FRDGS) 2024, RM10,000.00
- Fisabilillah Research Development Grant Scheme (FRDGS) 2024, RM10,000.00

Inspirational Success Story:

Dr. Yeo Sook Fern is recognized for her outstanding contributions as an academic leader, researcher, and mentor. With over two decades of experience in higher education, she has consistently demonstrated excellence in teaching, impactful research, and editorial leadership in reputable international journals. She has published extensively in indexed journals, contributed book chapters, and presented her work at international conferences, bringing global visibility to her institution. Beyond research output, Dr. Yeo has spearheaded collaborations with international universities, secured research grants, guided students and young scholars in their academic journeys, and played an instrumental role in elevating her faculty’s research profile. Her professional achievements are matched by her dedication to community engagement, fostering innovation, and advancing sustainable development goals through her projects. Above all, she exemplifies integrity, resilience, and a collaborative spirit, making her not only a role model for peers and students but also a valuable contributor to the advancement of knowledge and society.

One exemplary achievement that highlights Dr. Yeo’s research excellence is her pioneering study on technology adoption and sustainability in agriculture, titled “Development of Blockchain Technology Model Towards Smart Agriculture Demand-Supply Chain.” Grounded in extensive interviews with agricultural institutions such as MARDI, IADA, MADA, and BERNAS, this project provided critical insights into how blockchain and digital solutions can address pressing issues in Malaysia’s paddy and rice sector. Her findings demonstrated how innovative farming techniques and technology-driven solutions can improve productivity, transparency, and sustainability for local farming communities. The outcomes of this research extend far beyond scholarly contribution, informing industry stakeholders and policymakers of feasible models for technology integration in agriculture, directly supporting Malaysia’s food security agenda. By aligning with SDG 9 (Industry, Innovation, and Infrastructure) and SDG 12 (Responsible Consumption and Production), this work positioned Multimedia University as a hub for applied, impactful research while creating opportunities for international collaborations. This achievement illustrates Dr. Yeo’s ability to merge rigorous academic inquiry with practical solutions that deliver measurable benefits to both communities and institutions.

Dr. Yeo continues to bring inspiration to her organisation and the wider community through her unwavering commitment to transforming research into real-world impact. She demonstrates that academic work can extend beyond publications to shape industry practices, guide policy, and foster community development. By aligning her research with national priorities and the UN Sustainable Development Goals, she shows colleagues and students how research can address critical challenges such as sustainability, digital transformation, and food security. Within her institution, she serves as a role model for academic excellence and leadership, mentoring young researchers who often begin with little or no knowledge of research methodology. Through her patient and structured guidance, she has helped them progress “from zero to publication,” successfully building their confidence, developing their research skills, and enabling them to publish in Scopus-indexed journals. This remarkable mentorship model stands as a testament to her dedication, teaching excellence, and belief in the transformative power of research.

For the community, Dr. Yeo’s projects—ranging from sustainable agriculture to technology-driven innovations—offer tangible solutions that enhance quality of life and foster inclusive growth. By balancing scholarly excellence with impactful mentorship and community engagement, she exemplifies how research can be a powerful tool for positive change. Her career continues to inspire both her peers and the communities she serves, making her a true model of academic leadership, innovation, and service.

Evidence of Works: