Effects of Waltermart Supermarket on small retail business
Jay Pee D. De Villa, Katrin I. De Villa, Darlene U. Banaera & Raul R. Agaran
Abstract
This study assessed the effects of Waltermart Supermarket on small retail businesses in Candelaria, Quezon, Philippines. Using the adapted questionnaire from Cantuba (2015), retailers assessed the effects of Waltermart on their sales and revenue, product movement, and customer attraction and retention using the 5-scale Likert style. The adapted questionnaire from Lee (2008) was also used to assess the strategic response of the retailers to maintain sustainable operation using marketing practices, merchandising practices, customer service practices, and business operation practices using 5-scale Likert style. A total of sixty registered retailers were used as the sample. Findings revealed that retailers are moderately affected by the presence of Waltermart with 'customer attraction and retention' ranked the highest, and 'sales and revenue' as the lowest. In terms of strategic practices used by retailers to maintain sustainable operation in the presence of Waltermart, findings revealed that 'business operation practices' ranked the highest, and 'merchandising practices' as the lowest. For this, retailers need to continue an effective business operation and enhance the quality, competitiveness, and availability of the product through good inventory quality control management. As the study offers an assessment of the effects of Waltermart on retailers, the results suggest an in-depth analysis of the impact of supermarkets on the retailer's performance through financial ratios.
Keywords
Waltermart Supermarket, small retailers, sustainable operation, business operation, inventory quality control management
Author information & Contribution
Jay Pee D. De Villa. Master in Business Administration, College Instructor, Tayabas Western Academy, Philippines
Katrin I. De Villa. Master in Business Administration, Teacher III, Recto Memorial National High School, Philippines
Darlene U. Banaera. Bachelor of Science in Accountancy, Tayabas Western Academy, Philippines
Raul R. Agaran. Master in Business Administration, College Instructor, Tayabas Western Academy, Philippines
Disclosure statement
Funding
Institutional Review Board Statement
Data and Materials Availability
AI Declaration
Notes
This paper is presented in the 3rd International Conference on Multidisciplinary Industry and Academic Research.
Acknowledgement
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Cite this article:
De Villa, J.D., De Villa, K.I., Banaera, D.U. & Agaran, R.R. (2022). Effects of Waltermart Supermarket on small retail business. International Journal of Academe and Industry Research, 3(4), 107-128. https://doi.org/10.53378/352937
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