I am Luckxus L. Melchor, 21 years old, residing from Brgy. 2 Juan Luna Street Laoag City. I am a graduating student of Northwestern University taking up Bachelor of science in Business Administration. With a strong foundation in business principles and a focus on marketing strategies, I have developed analytical and creative skills essential for navigating the competitive business environment. With a deep interest in consumer psychology and brand development, I have also dedicated my academic journey to understanding the intricacies of modern marketing strategies and digital branding. Through various coursework and hands-on projects, I have honed essential skills in market analysis and strategic planning. My academic focus in Marketing Management, is to apply the skills that I have acquired through a professional way and helping brands connect with audiences in impactful ways. I am dedicated to driving brand growth and consumer engagement through innovative and research-informed strategies.