This study examines the behavioral differences among cryptocurrency investors in Metro Manila. It used a descriptive approach to assess the respondents' behavior in light of the researcher's questionnaire. Findings revealed that the respondents agreed on experience, vicarious learning, social persuasion, and physiological feedback which indicated that the sub-variables of self-efficacy affect the behavior of the respondents. The Kruskall-Wallis H Test, when applied to the data, revealed that there are significant differences between the respondents’ profile in terms of age, highest educational level attained, net monthly income, employment status, source of income, number of financial management-related seminars attended, video conferences attended, or vlogs watched, and years invested in cryptocurrency, but not in terms of civil status and sex. Everyone who plans to start investing in cryptocurrencies and other risky securities should receive more education on financial management in general and cryptocurrency in particular. Conducting an in-depth study on the background and performance of cryptocurrencies will help to provide unbiased choices rather than relying solely on what is popular in social media. It is important to conduct further research into other sociodemographic traits and cryptocurrency properties that can influence the engagement of an individual in the cryptocurrency market.
cryptocurrency, self-efficacy, vicarious learning, physiological feedback, social persuasion, experience
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