To sustain a business whether small or big, capital and manpower is not adequate. Indeed, budget management both for personal and business is necessary. This study a phenomenological analysis focused on the lived experiences of the public market entrepreneurs in the 3rd district of Laguna province. The researchers purposively chosen and interviewed four in each town or city, totaled 28 public market entrepreneurs from the district covering 7 towns and cities. The interview questions were validated by the consultants before the execution of the interview. Gathered data were transcribed, interpreted using thematic analysis and later subjected to peer debriefing. Results and findings revealed that most of the public market entrepreneurs are in the ages of middle to late adulthood with two or more dependents and fall under low-income earners. They believed that budget management is a key to financial success. Moreover, in budget planning, they are prioritizing food and business rent fees, they allocate budgets for payment of personal and business loans and no budget allotted for emergency purposes. Participants tends to borrow money from friends and family when experiencing emergencies whether personal or business-related matters.