Investigating consumer interest and satisfaction with online shopping amid the pandemic in Bangladesh
Tanjil Ahmed, Ratul Rahman, Sumaiya Islam Suchi & Sujit Kumar
Abstract
Online shopping received significant attention during the COVID-19 pandemic around the world. In Bangladesh, people also preferred online shopping amid the pandemic due to the usefulness, quick service delivery, quality of service, and trustworthiness. This study investigated the relationship between the consumer profession and online shopping amid the pandemic in Bangladesh. In particular, the study also explored the relationship between the consumer professions and the interest in online shopping and the relationship between the consumer profession and satisfaction with online shopping amid the pandemic. We conducted the study using the positivist research philosophy, which guided the quantitative research approach. We conducted a cross-sectional survey on various professionals who engaged in online shopping during the pandemic. A total of 161 respondents participated in the cross-sectional survey in the Mymensingh district, Bangladesh. The study used a probability random sampling technique to gather data. The findings of the study revealed that the relationship between consumer interest in online shopping and different professions was found statistically significant. These findings indicate that e-commerce platforms should implement suitable marketing strategies since the professional background of the consumers significantly influences their online buying behavior. However, future research may investigate the specific challenges of online shopping during the pandemic in Bangladesh, which the study did not explore.
Keywords
COVID-19 pandemic, online shopping, quality of services, consumer interest, consumer satisfaction
Author information & Contribution
Tanjil Ahmed. Corresponding author. Assistant Professor, Department of Public Administration and Governance Studies, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh. Email: tanjilahmedtaj@gmail.com
Ratul Rahman. Undergraduate Student, Department of Marketing, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh. Email: ratul.asian@gmail.com
Sumaiya Islam Suchi. Undergraduate Student, Department of Marketing, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh. Email: sumaiyasuchi2433@gmail.com
Sujit Kumar. Undergraduate Student, Department of Statistics, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh. Email: sujit11214@gmail.com
“All authors equally contributed to the conception, design, preparation, data gathering and analysis, and writing of the manuscript. All authors read and approved the final manuscript.”
Disclosure statement
No potential conflict of interest was reported by the author(s).
Funding
This work was not supported by any funding.
Institutional Review Board Statement
This study was conducted in accordance with the ethical guidelines set by Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh.
AI Declaration
AI tools were not used in writing this paper.
Notes
Acknowledgement
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Cite this article:
Ahmed, T., Rahman, R., Suchi, S.I. & Kumar, S. (2025). Investigating consumer interest and satisfaction with online shopping amid the pandemic in Bangladesh. International Journal of Academe and Industry Research, 6(2), 220-247. https://doi.org/10.53378/ijair.353212
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