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International Journal of Academe and Industry Research

ISSN 2719-0617 (Print) 2719-0625 (Online)

Impact of green pricing and green promotion on buying behaviour of hypermarket consumers

Asim Mehmood & Amiya Bhaumik
Volume 4 Issue 4, December 2023

Cite this article:

Mehmood, A. & Bhaumik, A. (2023). Impact of green pricing and green promotion on buying behaviour of hypermarket consumers. International Journal of Academe and Industry Research, 4 (4), 47-71. https://doi.org/10.53378/353021

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