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Journal of Hospitality, Tourism & Cultural Research

ISSN 3082-4621 (Print) 3082-463X (Online)

Dr. Melbert Libo-on

Current institution:
State University of Northern Negros, Philippines

Hospitality Management Faculty

Melbert Libo-on

Dr. Libo-on earned his Doctor of Philosophy in International Hospitality and Tourism Management from Lyceum of the Philippines University – Batangas, located at Capitol Site, Batangas City, where he was recognized as an Academic Excellence Awardee. He completed his Master of Science in Hospitality Management, graduating Cum Laude, at La Consolacion College Bacolod in Bacolod City, Negros Occidental. For his undergraduate studies, Dr. Libo-on obtained a Bachelor of Science in Hotel and Restaurant Management from Visayan Maritime Academy Global College in Sum-ag, Bacolod City, Negros Occidental.

Dr. Libo-on brings with him a robust industry background, enriched by years of experience in hospitality, sales, marketing, and customer service. In 2019, he served as the Senior Account Executive for Online and Catering Operations at L’ Fisher Hotel, located at 14 Lacson Street, Bacolod City. In this role, he was responsible for fully understanding client needs and determining the business’s capacity to meet them, leading a team to ensure timely, budget-conscious delivery of services that met client expectations. In 2017, he held the position of Sales and Marketing Director at Palmas del Mar Conference Resort Hotel, overseeing daily sales activities, market analysis, and client relationship management. In 2016, Dr. Libo-on worked with Concentrix Daksh Philippines Inc. in Quezon City as an Account Manager, where he provided technical support and maintained strong client relationships. The previous year, in 2015, he served as an Account Supervisor/Subject Matter Expert for the same company, where he generated sales, managed client accounts, and fostered long-term business relationships. His industry journey began in 2013 as a Technical Support Representative with IBM Daksh Business Process Services (now Concentrix), where he addressed customer inquiries and offered technical solutions.

Beyond his industry experience, Dr. Libo-on is a prolific academic contributor and an active figure in research and educational initiatives. He has presented papers and participated in the 4th Quarter In-House Review of Research Proposals and Completed Studies. He has earned numerous academic recognitions and awards, including being a Certified Tourism Professional by the Institute of Tourism and Hospitality Professionals in the United Kingdom. His leadership roles include serving on the Executive Board of Advisers and as Marketing and Promotions Director of the Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP). He was awarded 3rd Best Sports and Literacy Coordinator during Intramurals 2020 and 3rd Best Foundation Day Coordinator in 2021. He is also recognized as an active coach for Tour Guiding and Tourism Quiz Bee (City Level).

Dr. Libo-on holds several certifications including Events Management NC III (2019), Call Center Agent NC II (2013), Housekeeping NC II (2013), and Food and Beverage NC II (2013). He is affiliated with numerous professional organizations.

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Expertise

Hospitality, Tourism, Management, Sales, Marketing, and Customer Service

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