Rixy Lei L. Vergara is a dedicated fourth-year student at Camarines Norte State College, pursuing a Bachelor of Science in Business Administration Major in Marketing Management. She currently serves as the 4th Year Representative of the Junior Marketing Association- Camarines Norte Chapter and has actively participated in various academic and organizational activities that highlight her leadership and communication skills. As the group leader in marketing research study titled “AIDA Model as Tool for Enhancing the Tourism Industry: Basis for Tourism Marketing Handbook”, she successfully led the development of a marketing handbook aimed at promoting sustainable tourism practices. Her research interests included digital marketing, consumer behavior, and strategic brand development. She has also participated in 2025 Research Summit and continues to explore marketing innovations through practical applications and community-based projects. Beyond academics, Rixy is passionate about music, content creation, and videography, embodying creativity and confidence both in and out of the academic field.

Advisors: Ma. Reina A. Mabeza, MBA & Mentor- Daryl Vincent P. Petas, MEcon

Co-authors: Gwyneth Grant P. Bonum, Sheril Marie B. Velgado, Lemuel B. Villaflores