Grachiel D. Ancheta is an educator, marketing professional, and lifelong learner who believes that knowledge is most meaningful when it inspires others. She holds a Master’s Degree in Business Administration and is currently pursuing her Doctor in Business Administration. As an instructor and marketing coordinator at the College of Business Administration, she takes pride in guiding students not only to excel academically but also to discover their own potential as future business leaders. Her passion for marketing and research reflects her curiosity about people—their choices, values, and the connections that shape their lives. Her MBA thesis, “The Power of Influencer Marketing: Analyzing Brand Engagement in the Cosmetic Industry Across Selected Social Media Platforms,” mirrors her belief in the growing impact of authenticity and trust in the digital world. Grachiel continues to dedicate herself to teaching, research, and innovation, driven by the hope of empowering communities, uplifting others through education, and inspiring the next generation of marketers and entrepreneurs to dream boldly and lead with purpose.