This study examines contents and explores patterns in social media cancellation, focusing on the prevalence and similarity of buzzwords and approaches utilized in captions and comments. This research analyses common phrases like “Cancel”, “Call Out”, and “Boycott” and addresses whether it’s based on logical reasoning or ad hominem. Key findings in terms of buzz or recurring words from social media influencers on Facebook were “call out” while “boycott”, and “stupid” on Twitter. The researchers also examined the approaches used by the users in their captions, finding that logical reasoning dominates Facebook posts, while ad hominem is more common on Twitter. The study also found that for celebrities and influencers, logical reasoning is more prevalent while ad hominem on Twitter. Politically related posts are “ad hominem,” on both platforms. From there, the researchers identified common codes of the posts on each platform in every category. For social media influencers, logical attacks on Facebook, and verbal ridicule on Twitter. For celebrities, logical attacks on Facebook and sarcasm and insults on Twitter. For politically related posts, the code found on the two platforms was sarcasm/insults and verbal ridicule. In conclusion, social media influencers and celebrities got the same criticisms and received harsh words through Facebook in a logical way, while more hateful words such as insults and personal verbal attacks on Twitter. For politically related canceling, Facebook and Twitter have the same nature when we talked about their approach, as Facebook and Twitter are both emotional-based when politics is at stake.
