Effectiveness of the Bachelor of Science in Business Administration curriculum in the professional practice of graduates

With the ever-evolving learning needs, a program curriculum should be regularly updated to answer these changing demands. Analyzing the effectiveness of this learning program in the practice of one’s profession is crucial for attaining quality education. This study aimed to determine the effectiveness of the BS Business Administration (BSBA) curriculum in the practice of profession of graduates from 2018 to 2020 at the Laguna State Polytechnic University – San Pablo City Campus. Descriptive and quantitative research were utilized. A survey was administered to one hundred twenty-four (124) BSBA graduates. The questionnaire was intended to assess how the graduates perceived the effectiveness of the BSBA curriculum in their professional practice using the Kirkpatrick Model of Evaluation. The majority of the graduates are working in the financial and Business Process Outsourcing industry, which is aligned to the curriculum of the BSBA program. It was also found that the said curriculum is highly effective in the practice of the graduates’ profession in terms of reaction, learning, behavior, and results. A significant difference in the perceived effectiveness of the curriculum was found when the respondents were grouped by the type of industry. The curriculum of the BSBA program, as well as the delivery of instruction for such curriculum, may include new and innovative business strategies or tools that are applicable in the workplace. As such, the educators should be kept updated on the emerging trends and innovations being used in the changing business environment.