With the rapid development of our economy, the number of entrepreneurs is also rising rapidly. As an important base for training talents, colleges and universities shoulder the great responsibility of training entrepreneurial talents. Therefore, colleges and universities need to innovate the training mode of marketing talents according to the trend of social development, so as to achieve the goal of exporting marketing entrepreneurial talents to society. This research analyzes the present situation of the training of marketing entrepreneurial talents in colleges and universities and explains the measures for the training of marketing entrepreneurial talents. This paper proposes to optimize the training path of marketing entrepreneurial talents by strengthening pre-study, modularization research of marketing knowledge and adopting the tutorial system. At the same time, it is suggested that the content, method and standard of evaluation should be optimized when evaluating the teaching of marketing entrepreneurial talents training in universities. It is hoped to provide some reference for the training of university marketing entrepreneurial talents.