This phenomenological qualitative study explores the dual impact of social media, which were termed the "Beauty" and the "Beast", on the academic performance of Grade VI learners at Mabini Elementary School, Sibalom District. Through in-depth interviews with seven purposively selected students, the research examines lived experiences, challenges, and coping mechanisms related to social media use. Findings reveal that social media serves as a valuable educational tool, offering instant access to information, collaborative learning opportunities, and virtual academic support (Beauty). However, excessive use leads to overdependence, exposure to misinformation, irrelevant or violent content, cyberbullying, and diminished academic focus (Beast). Participants reported struggles with time management, addiction, and emotional distress, yet adopted coping strategies such as scheduling, parental guidance, and seeking teacher assistance. The study underscores the necessity of balanced usage and digital literacy. In response, the proposed intervention program "Click Wisely" aims to educate students on responsible social media practices through workshops on time management, credible source identification, cyberbullying prevention, and personalized media planning. The findings advocate for collaborative efforts among educators, parents, and policymakers to mitigate risks while harnessing social media’s educational potential. This study contributes to understanding how young learners navigate digital platforms and highlights the urgency of integrating digital citizenship into curricula to foster safe and productive online engagement.