Income management is essential to be able to provide for basic needs and attain financial well-being. This study intended to determine the income management of public market owners in the 3rd District of the Province of Laguna in the Philippines. Quantitative and descriptive research was utilized. A survey was administered to one hundred forty-five (145) business owners in the said locale. The questionnaire intended to determine the profile of the respondents, to measure the income management of the businessmen about attitude, behavior, and prioritization, and to determine significant differences in their income management. The majority of the business owners are from 36 to 65 years old, married, have dependents ranging from 2 to 3, are high school graduates, and are earning from P10,001 to P25,000 monthly. Sixty-one percent (61%) are interested in increasing their financial knowledge specifically about investing activities. Their interest in investing could be observed as ninety-two (92%) of the respondents consider planning and implementing an investment program to be very important. Most of the public market business owners consider themselves thrifty specifically comparing prices before purchasing an item. Aside from the basic family needs, they regard savings for family and providing for business rental payments to be prioritized. A significant difference in estimating how much they owe on all debts including business and personal loans was found when they were grouped according to civil status, number of dependents, and monthly income. It is suggested that government agencies provide investment training to this sector of the business industry.