In this modern tech- based world people have found different ways to earn their livelihood using technology. One of the most trending career choices of the modern world is Social Media Influencer. The primary goal of this study is to explore the nexus relationship between financial literacy and investment decision-making among social media influencers. Following the COVID-19 pandemic, the global perspective on business and financial instruments has undergone a transformation. The rise of influencer marketing and the impact of these personalities on consumer behaviour prompted many businesses to seek collaboration with these influencers to promote their business and brand for a significant amount of payments. With social media influencers earning considerable amounts of income, how their financial literacy impacts the investment decisions is paramount. Drawing upon the existing literature, this study examines the various financial aspects and factors which affect the investment decisions of the social media influencers. A total of 28 questions assessing financial literacy, investment decision and influential factors were asked to 70 respondents and several statistical tests were used to analyse the data collected. The findings reveal that financial literacy is positively correlated with the investment decisions of the social media influencers and factors play a vital role in deciding the avenue of investment. Respondents have good knowledge of the basic investment avenues such as savings schemes and limited or minimal knowledge of other significant financial aspects.