This study examines managerial practices in the unorganised plant-based catering sector in Dakshina Kannada district. The research adopts a descriptive and exploratory design using both primary and secondary data. Primary data were collected through a structured questionnaire administered to 120 plant-based catering entrepreneurs selected through purposive and snowball sampling techniques. The study analyses managerial practices across operations, financial management, human resource management, customer relations, digital adoption, sustainability practices, and informal business challenges using descriptive and inferential statistical tools. The findings reveal that the sector is predominantly driven by experienced, male entrepreneurs operating small-scale, sole proprietorship enterprises. Operational practices and customer relationship management are strong, while financial planning and formal human resource systems show moderate implementation. Although digital payments and basic communication tools are widely adopted, the use of advanced digital management systems remains limited. Sustainability practices such as local sourcing and eco-friendly packaging are highly prevalent. Despite facing challenges related to competition, workforce constraints, and access to finance, the majority of businesses report growth and demonstrate willingness to adopt innovative and formalised practices. The study concludes that strengthening managerial training, improving financial inclusion, enhancing digital integration, and encouraging formalisation can significantly improve the performance and long-term sustainability of plant-based catering enterprises in the unorganised sector.