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International Conference on Multidisciplinary Industry and Academic Research

Book of Abstract • ISSN: 3028-1636 (print) • 3028-2004 (online)

The Role of Risk Messages on COVID-19 Towards the Social Amplification of Risk, Risk Perception, and Risk-related Behavior in the Workplace

Karen Joyce G. Cayamanda & Ged Xavier A. Fruto
Volume 4 Issue 1, July 2023

The study identified how the risk messages are being consumed by the employees of UP Mindanao, how these risk messages are being perceived and amplified that results to risk-related behavior in their work. Following Kasperson’s Social Amplification of Risk Framework, this study analyzed the Vulnerability, Risk Communication Factors and Risk-related behaviors of the employees in order to create a recommendation in improving the work dynamics during the pandemic. The study shows that various media channels contribute to the awareness of the employees about the dangers posed by the pandemic. Despite the influence on their risk perception, the employees tend to balance this out with their own perspectives and apply it to their work. There has also been a variety of risk-related behaviors seen as a result of the risk perception. As the study aims to create a unified and accessible source of information for the employees as well as to create a more connecting online space for them during the pandemic, recommendations include online gathering and professional counselling. Moreover, the improvement of internet infrastructure in order to improve the communication transactions while face to face setup is still discouraged due to the social distancing protocols. Since the study is brought about by the unplanned presence and intervention of the COVID-19 pandemic, this study hopes to provide initial baseline data for organizational communication that may be useful in any future global phenomenon that restricts and constraints face to face communication transactions.

COVID-19, Risk Messages, Risk-related behaviors, Workplace vulnerability

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Industry & Academic Research Review

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