Dr. Cherrie Mae M. Manuel is a distinguished academic and researcher with a Doctor in Business Administration from the University of Baguio. She holds a Master in Business Administration from the University of the Cordilleras and a Bachelor’s degree in Commerce from Saint Louis University. With over 15 years of dedicated service at Baguio Central University, she currently serves as the Dean of the College of Business Administration since 2024. Dr. Manuel has published and presented several research papers in international conferences and journals, reflecting her commitment to advancing business education and promoting academic excellence.