This study assessed the effects of Waltermart Supermarket on small retail businesses in Candelaria, Quezon, Philippines. Using the adapted questionnaire from Cantuba (2015), retailers assessed the effects of Waltermart on their sales and revenue, product movement, and customer attraction and retention using the 5-scale Likert style. The adapted questionnaire from Lee (2008) was also used to assess the strategic response of the retailers to maintain sustainable operation using marketing practices, merchandising practices, customer service practices, and business operation practices using 5-scale Likert style. A total of sixty registered retailers were used as the sample. Findings revealed that retailers are moderately affected by the presence of Waltermart with 'customer attraction and retention' ranked the highest, and 'sales and revenue' as the lowest. In terms of strategic practices used by retailers to maintain sustainable operation in the presence of Waltermart, findings revealed that 'business operation practices' ranked the highest, and 'merchandising practices' as the lowest. For this, retailers need to continue an effective business operation and enhance the quality, competitiveness, and availability of the product through good inventory quality control management. As the study offers an assessment of the effects of Waltermart on retailers, the results suggest an in-depth analysis of the impact of supermarkets on the retailer's performance through financial ratios.
Waltermart Supermarket, small retailers, sustainable operation, business operation, inventory quality control management
This paper is presented in the 3rd International Conference on Multidisciplinary Industry and Academic Research.
Jay Pee D. De Villa. Master in Business Administration, College Instructor, Tayabas Western Academy, Philippines
Katrin I. De Villa. Master in Business Administration, Teacher III, Recto Memorial National High School, Philippines
Darlene U. Banaera. Bachelor of Science in Accountancy, Tayabas Western Academy, Philippines
Raul R. Agaran. Master in Business Administration, College Instructor, Tayabas Western Academy, Philippines
Akhtar, N. & Shahid, S. (2015). Impact of Supermarkets on Small Traders and Neighborhood Stores in Karachi, Pakistan. Peradeniya Economics Research Symposium 2015.
Borraz, F., Dubra, J., Ferrés, D. et al. Supermarket Entry and the Survival of Small Stores. Rev Ind Organ 44, 73–93 (2014). https://doi.org/10.1007/s11151-013-9379-7
Cantuba, Mary Grace P. et. al, (2015). The Impact of Mall Establishments to Micro-Business Enterprises in Selected Barangays in the City of Cabuyao Laguna: Basis for Business Continuity. Undergraduate thesis, College of Business Administration and Accountancy.
Covin, J. G., & Covin, T. J. (1990). Competitive aggressiveness, environmental context, and small firm performance. Entrepreneurship Theory and Practice, 14(4), 35-50.
Guy, C., & Bennison, D. (2002). Retail planning policy, superstore development and retailer competition. International journal of retail & distribution management.
Hlengani, T. (2007). Soweto’s investment boom,’. Financial Mail, 27.
Ikadeh, M. S., & Cloete, C. E. (2020). The impact of shopping centre development on informal and small businesses in Lagos, Nigeria. Journal of Business and Retail Management Research, 14(3), 1-10.
Ismail, M., Kumaran, V., Sarifuddin, S., Gorondutse, A. & Sabarudin, N. (2018). Sustainability In Retail Industry: Competition Factors Among Small Retailers And Supermarkets And Supermarkets In Agrofood Business. International Journal of Entrepreneurship, Volume 22, Special Issue.
Lee, S. H., Kim, J. K., Gahring, S., & Lee, S. E. (2008). Business Strategies of Successful Rural Retailers in Competition with Large Discount Retailers in the US. Journal of the Korean Society of Clothing and Textiles, 32(6), 968-979.
Levy, M and Weitz, B. A. (2006). Retailing Management. 6th Ed. New York: McGraw Hill
Ligthelm, A. (2012). The impact of shopping mall development on small township retailers. South African Journal of Economic and Management Sciences (Vol. 11, Issue 1, pp. 37–53). AOSIS. https://doi.org/10.4102/sajems.v11i1.376
Makhitha, K. M. (2016). Challenges impacting on small independent retailers performance in Soweto, Johannesburg in South Africa. Investment Management and Financial Innovations (Vol. 13, Issue 3, pp. 258–266). LLC CPC Business Perspectives. https://doi.org/10.21511/imfi.13(3-1).2016.12
Mathenjwa, A. (2010). The impact of Jabulani shopping mall on small township businesses and their response. Doctoral dissertation, University of Pretoria.
McGee, J. E., & Festervand, T. A. (1996). When Wal-Mart comes to town: A look at David’s response to the arrival of retailing’s Goliath. Journal of Small Business Strategy, 7(3), 15-28.
McGee, J. E., & Rubach, M. J. (1997). Responding to increased environmental hostility: a study of the competitive behavior of small retailers. Journal of Applied Business Research (JABR), 13(1), 83-94.
McIntosh, S. (2002). Are retailers delivering the regeneration goods?. Regeneration and Renewal, 2, 16-17.
Mitchell, A., & Kirkup, M. (2003). Retail development and urban regeneration: a case study of Castle Vale. International Journal of Retail & Distribution Management.
Mohd Roslin, R., & Melewar, T. C. (2008). Hypermarkets and the small retailers in Malaysia: exploring retailers’ competitive abilities. Journal of Asia-Pacific Business, 9(4), 329-343.
Peterson, M., & McGee, J. E. (2000). Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities. International Journal of Retail & Distribution Management.
Ray, N, Clarke, G orcid.org/0000-0003-4640-8303 and Waley, P (2020) The rise of corporate retailing and the impacts on small‐scale retailing: the survival strategies of Kirana stores and informal street vendors in Durgapur, India. Singapore Journal of Tropical Geography, 41 (2). pp. 269-283. ISSN 0129-7619 https://doi.org/10.1111/sjtg.12312
Stone, K. E. (1995). Competing with the retail giants: How to survive in the new retail landscape (Vol. 21). John Wiley & Sons.
Taylor, D. D., & Archer, J. S. (1996). Up against the Wal-Marts: How your business can prosper in the shadow of the retail giants. Amacom Books.
Tustin, D. H. (2004). Consumer Spending Patterns in the Informal Retail Trade Sector of South Africa. South African Business Review Journal, 8(3), 26 – 37
Tustin, D. H. and Strydom, J. W. (2006) The potential impact of formal retail chains’ expansion strategies on retail township development in South Africa. South African Business Review Journal, 10(3), 48-66.
Vinodini, K. J. & Umarani, P. (2016). A Study on Positives and Negatives in Shopping at Super Market. [MBA Research: Report on International Conference]. Saveetha Engineering College. http://saveetha.ac.in/ref/old/index.php/departments/mba/research.html
Yazan Khalid Abed-Allah Migdadi & Enas Hasan Ali Abdel-Rahman (2020) The impact of grocery retail superstores location on the customer’s perceived quality of servicescape in Jordan, Quality Management Journal, 27:2, 120-132, DOI: 10.1080/10686967.2020.1722045
Cite this article:
De Villa, J.D., De Villa, K.I., Banaera, D.U. & Agaran, R.R. (2022). Effects of Waltermart Supermarket on small retail business. International Journal of Academe and Industry Research, 3(4), 107-128. https://doi.org/10.53378/352937
License:
This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.
