Intrinsic motivation and satisfaction of tourists in cave tourism in Quezon Province, Philippines
Christopher A. Saniel, Avein C. Rivera, Ken Gabriel R. Rosal & Maica Crezel D. Delgado
Abstract
This study investigated the relationship between intrinsic motivations and tourist satisfaction in cave tourism in the District 1 of Quezon Province, Philippines, with a focus on Tinipak Cave, Malaog Cave, and Lawigue Cave. The study utilized Frequency Percentage, Weighted Arithmetic Mean, Kruskal-Wallis, Mann-Whitney, and Spearman tests for data analysis. Findings indicated that most respondents, predominantly aged 18–27, male, students, and employed individuals, had their motivations fulfilled through educational and experiential activities offered at the caves. Data collected from 45 visitors revealed a significant correlation between intrinsic motivations, such as enjoyment, relaxation, novelty-seeking, escape, socialization, and knowledge, and overall satisfaction. The study underscored the importance of recognizing and addressing these intrinsic motivations to enhance visitor satisfaction and promote sustainable tourism practices. Recommendations for tourism offices include improving guide training, upgrading facilities and amenities, and involving visitors in ongoing research and conservation efforts. These strategies aim to foster a deeper appreciation for natural attractions and ensure a more fulfilling experience for all tourists.
Keywords
cave tourism, geo tourism, intrinsic motivation, hospitality
Author information & Contribution
Christopher A. Saniel. Corresponding author. Bachelor of Science in Tourism Management, CSTC College of Sciences, Technology and Communications, Inc. Email: csaniel@cstc.edu.ph
Avein C. Rivera. Bachelor of Science in Tourism Management, CSTC College of Sciences, Technology and Communications, Inc.
Ken Gabriel R. Rosal. Bachelor of Science in Tourism Management, CSTC College of Sciences, Technology and Communications, Inc.
Maica Crezel D. Delgado. Bachelor of Science in Tourism Management, CSTC College of Sciences, Technology and Communications, Inc.
"All authors equally contributed to the conception, design, preparation, data gathering and analysis, and writing of the manuscript. All authors read and approved the final manuscript."
Disclosure statement
No potential conflict of interest was reported by the author(s).
Funding
This work was not supported by any funding.
Institutional Review Board Statement
This study was conducted in accordance with the ethical guidelines set by CSTC College of Sciences, Technology and Communications, Inc. The conduct of this study has been approved and given relative clearance(s) by the CSTC College of Sciences, Technology and Communications, Inc.
AI Declaration
AI tools were not used in writing this paper.
Notes
Acknowledgement
References
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Cite this article:
Saniel, C.A., Rivera, A.C., Rosal, K.G.R. & Delgado, M.C.D. (2025). Intrinsic motivation and satisfaction of tourists in cave tourism in Quezon Province, Philippines. Journal of Hospitality, Tourism & Cultural Research, 1(2), 34-59. https://doi.org/10.53378/jhtcr.353219
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