This qualitative study employed a descriptive phenomenological research design to explore the production technology and hog marketing strategies among hog raisers in selected municipalities of Quezon Province, Philippines. Twelve participants, comprising backyard, semi-commercial, and commercial hog raisers, were purposively sampled for in-depth interviews. Data analysis utilized horizontalization, a phenomenological method, to identify significant statements and cluster them into meaningful units. Findings underscored the adoption of advanced production technologies such as selective breeding and artificial insemination for enhancing pig health and productivity. Effective marketing strategies, including customer relationship management and efficient distribution channels, were crucial for market access and profitability. Sound financial management practices, including budgeting and cost control, emerged as essential for sustainability. The study contributes insights into improving productivity, profitability, and competitiveness in the hog raising industry, thereby fostering its growth in Quezon Province. Future research could explore longitudinal impacts of such interventions and conduct comparative analyses across regions to understand variations in production practices and market dynamics. Understanding consumer preferences and environmental impacts could inform sustainable strategies and regulatory frameworks, fostering growth and resilience in Quezon Province's hog-raising industry.
hog raising, production technology, marketing strategies, phenomenology, Philippines
Rustom B. Obrador. 1Corresponding author. Master in Business Administration, Accounting Supervisor 2, Epsilon Maritime Services Inc. Email: rustomobrador10@gmail.com
Randall B. Pasco. Doctor of Business Administration, Vice President for Student Life and Success and MBA Program Chair, Pamantasan ng Lungsod ng San Pablo, Philippines.
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Cite this article:
Obrador, R.B. & Pasco, R.B. (2024). Sustainability of production and marketing practices in hog raising: Philippine context. International Journal of Academe and Industry Research, 5(3), 70-97. https://doi.org/10.53378/ijair.353090
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