The advent of social media, with TikTok at the forefront, has transformed the way individuals access information and make decisions, particularly in the context of tourism destination selection. In Manila, the capital city of the Philippines, TikTok's impact on the travel choices of Generation Z and Millennials holds significant relevance. This research is dedicated to investigating the impact of TikTok on the tourism destination selection process of these generational cohorts in Manila, delving into how this platform shapes their perceptions, impacts decision-making, and ultimately contributes to the tourism industry. The study gathered total respondents of 397, whose age category is Gen Z and Millennial. Using the purposive sampling approach, the study discovered that 35.52% of the 141 respondents, or most respondents, had previously scheduled a tour because of viewing TikTok videos. Because of this, TikTok had a similar impact on Generation Z and Millennials' decisions to schedule tours and select travel destinations in terms of sounds, story, and details. As a result, TikTok had the same impact on respondents' decisions to schedule a tour and their choice of travel destination in terms of sounds, tales, and information for all five age groups.
social media, booking, destination, Gen Z, millennial
Sydney Monic U. Alejo. Bachelor of Science in International Hospitality Management with Specialization in Cruise Line Operations in Culinary Arts. Lyceum of the Philippines University Manila
Fernanda Marie M. Cu. Bachelor of Science in International Hospitality Management with Specialization in Cruise Line Operations in Culinary Arts. Lyceum of the Philippines University Manila
Erin Brent D. Reyes. Bachelor of Science in International Hospitality Management with Specialization in Cruise Line Operations in Culinary Arts. Lyceum of the Philippines University Manila
Lorenzo C. Sumang. Bachelor of Science in International Hospitality Management with Specialization in Cruise Line Operations in Culinary Arts. Lyceum of the Philippines University Manila
Marcus Bradley G. Del Poso. Bachelor of Science in International Hospitality Management with Specialization in Cruise Line Operations in Culinary Arts. Lyceum of the Philippines University Manila
Rowena A. Lunar. Corresponding author. Part-time faculty, Pamantasan ng Lungsod ng Pasig, Philippines. Email: morlilunar@gmail.com
"Author 1 made the most significant contribution to this research. She is the Lead researcher; contributed to study conceptualization, data collection, data analysis, manuscript writing, and revisions. This includes designing the study, conducting the survey, analyzing data, and writing the manuscript. Author 2 assisted with data collection, literature review, and manuscript drafting. Author 3 provided statistical analysis and contributed to manuscript writing and editing. Author 4 contributed to data interpretation, manuscript review, and formatting. Author 5 assisted with research methodology, technical support, and manuscript proofreading and Author 6 is the research adviser who supervised the study, guided the research process, reviewed the manuscript, oversee the submission and communication with the journal."
No potential conflict of interest was reported by the author(s).
This work was not supported by any funding.
This study was conducted in accordance with the ethical guidelines of Lyceum of the Philippines University - Manila. The conduct of this study has been approved and given relative clearance(s) by the Lyceum of the Philippines University - Manila.
The author declares the use of Artificial Intelligence (AI) in writing this paper. In particular, the author used QuillBot in paraphrasing ideas. The author takes full responsibility in ensuring proper review and editing of contents generated using AI.
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Cite this article:
Alejo, S.M.U., Cu, F.M.M., Reyes, E.B.D., Sumang, L.C., Del Poso, M.B.G. & Lunar, R.A. (2025). Tiktok made me book it: The impact of Tiktok on tourism destination selection of generation Z and millennials in Manila. Journal of Hospitality, Tourism & Cultural Research, 1(1), 39-61. https://doi.org/10.53378/jhtcr.353174
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