The advent of social media, with TikTok at the forefront, has transformed the way individuals access information and make decisions, particularly in the context of tourism destination selection. In Manila, the capital city of the Philippines, TikTok's impact on the travel choices of Generation Z and Millennials holds significant relevance. This research is dedicated to investigating the impact of TikTok on the tourism destination selection process of these generational cohorts in Manila, delving into how this platform shapes their perceptions, impacts decision-making, and ultimately contributes to the tourism industry. The goal of the study was to close the gap left by Wang's (2022) claim that respondent data collection is insufficient they aimed to gather information about young adults in Generation Z and Millennials from many nations; however, the data collection was limited to China. The researchers collected data from Millennials and Generation Z here in Manila to close the gap. The researchers have gathered total respondents of 397, whose age category is Gen Z and Millennial. Using the Purposive Sampling approach, researchers discovered that 35.52% of the 141 respondents, or most respondents, had previously scheduled a tour because of viewing TikTok videos. Because of this, TikTok had a similar impact on Generation Z and Millennials' decisions to schedule tours and select travel destinations in terms of sounds, story, and details. As a result, TikTok had the same impact on respondents' decisions to schedule a tour and their choice of travel destination in terms of sounds, tales, and information for all five age groups.
social media, booking, destination, Gen Z, millennial
No potential conflict of interest was reported by the author(s).
This work was not supported by any funding.
AI tools were not used in writing this paper.
Cite this article:
License:
This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.
