Understanding short tourist stays: Strategies to prolong visitor duration
Bridget S. Ramirez, El Cefhina An B. Ramirez, Mark Angelo M. Rivero & Charlene Aureleine L. Salas
Abstract
The study identified and addressed factors influencing short visits to extend the duration of tourist stays in Sariaya, Quezon. Grounded in the study of Nugroho et al. (2021), the research examines ten destination attributes: infrastructure, superstructure, accessibility, activities/events, local culture, physiography, destination management, service quality, hospitality, and place attachment. Employing a descriptive-quantitative design, data were collected from 219 tourists visiting Sariaya between April and June. Validated survey instruments aligned with the theoretical framework were adapted for the study. Findings indicate that the most influential factors contributing to short stays are accessibility, service quality, destination management, physiography, and place attachment. Key issues identified include limited transportation options, inconsistent service quality, underdeveloped tourism systems, underpromotion of natural attractions, and weak emotional connection to the destination. Hypothesis testing showed no significant differences across age, civil status, education, residency, monthly income, or time of visit, but differences were significant by sex for accessibility (p = 0.015), local culture (p = 0.004), and place attachment (p = 0.0007). Based on these results, the study recommends a multi-stakeholder strategy emphasizing infrastructure improvement, hospitality training, cultural promotion, and enhanced tourism management to increase visitor satisfaction, engagement, and Sariaya’s competitiveness as a travel destination.
Keywords
duration of stay, destination attributes, tourism management, strategic proposal, tourist satisfaction, multi-stakeholder approach
Author information & Contribution
Bridget S. Ramirez. Corresponding author. Bachelor of Science in Hospitality Management, College of Sciences, Technology and Communications, Inc. Email: bridgetramirez072@gmail.com
El Cefhina An B. Ramirez. Bachelor of Science in Hospitality Management, College of Sciences, Technology and Communications, Inc.
Mark Angelo M. Rivero. Bachelor of Science in Hospitality Management, College of Sciences, Technology and Communications, Inc.
Charlene Aureleine L. Salas. Bachelor of Science in Hospitality Management, College of Sciences, Technology and Communications, Inc.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Funding
This work was not supported by any funding.
Institutional Review Board Statement
This study was conducted in accordance with the ethical guidelines set by CSTC College of Sciences, Technology and Communications, Inc. The conduct of this study has been approved and given relative clearance(s) by the CSTC College of Sciences, Technology and Communications, Inc.
AI Declaration
The author declares the use of Artificial Intelligence (AI) in writing this paper. In particular, the author used ChatGPT in paraphrasing ideas. The author takes full responsibility in ensuring proper review and editing of contents generated using AI.
Notes
Acknowledgement
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Cite this article:
Ramirez, B.S., Ramirez, E.C.A.B., Rivero, M.A.M. & Salas, C.A.L. (2025). Understanding short tourist stays: Strategies to prolong visitor duration. Journal of Hospitality, Tourism & Cultural Research, 1(4), 39-62. https://doi.org/10.53378/jhtcr.3532303
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