Unveiling economic impacts: The role of the Niyogyugan Festival in enhancing local economies
Carlos Keneth M. Dimaano, Kurt Rakan D. David & Madonna A. Ursolino
Abstract
The study investigated the economic impact of the Niyogyugan Festival on the municipality of Candelaria, Quezon, highlighting both its direct and indirect contributions to the local economy. Specifically, it explored how the festival stimulates economic growth through increased visitor arrivals, support for local businesses, and strengthened community engagement. Additionally, the study examined the pivotal role of Local Government Units (LGUs) in the festival's success, including their provision of funding, logistical support, and transportation arrangements for participants. Data were collected using a mixed-methods approach from a total of 180 respondents: 100 festival participants, 70 event attendees, and 10 LGU representatives. The findings revealed that the Niyogyugan Festival significantly boosted local business revenues, promoted the preservation of cultural heritage, and fostered collaboration between local authorities and community members. Overall, the results demonstrate that the festival not only sustains local culture and economic activity but also contributes to the long-term sustainable development of Candelaria.
Keywords
Niyogyugan Festival, economic impact, direct and indirect contributions, community engagement, local government unit initiatives
Author information & Contribution
Carlos Keneth M. Dimaano. Bachelor of Science in Hospitality Management, Manuel S. Enverga University Foundation-Candelaria, Inc.
Kurt Rakan D. David. Bachelor of Science in Hospitality Management, Manuel S. Enverga University Foundation-Candelaria, Inc.
Madonna A. Ursolino. Corresponding author. Manuel S. Enverga University Foundation-Candelaria, Inc. Email: donnaursolino@gmail.com
“All authors equally contributed to the conception, design, preparation, data gathering and analysis, and writing of the manuscript. All authors read and approved the final manuscript.”
Disclosure statement
No potential conflict of interest was reported by the author(s).
Funding
This work was not supported by any funding.
Institutional Review Board Statement
This study was conducted in accordance with the ethical guidelines set by Manuel S. Enverga University Foundation-Candelaria, Inc. The conduct of this study has been approved and given relative clearance by MSEUF University Ethics Review Committee with Ethics Review Board Reference Number: BS-2025-051.
AI Declaration
AI tools were not used in writing this paper.
Notes
Acknowledgement
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Cite this article:
Dimaano, C.K.M., David, K.R.D. & Ursolino, M.A. (2025). Unveiling economic impacts: The role of the Niyogyugan Festival in enhancing local economies. Journal of Hospitality, Tourism & Cultural Research, 1(3), 18-41. https://doi.org/10.53378/jhtcr.353256
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This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.
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