The Social Amplification of Risk Framework (SARF) of Kasperson et al. (1988) is primarily uni-directional or linear as it reflects only the role of the integration of risk assessment with the psychological, sociological and cultural perspectives of risk perception and risk related behavior. However, the amplification only involves the level of the source of message and considered the receivers as end-user of the risk messages. It therefore lacks the elements of a community based and networked integrated elements necessary for risk event. Figure 27 highlights the following modifications in the Social Amplification of Risk Framework (SARF): (1) the community becomes the central focus of the amplification then extends its reach to the informal and formal networks; (2) strategic risk communication triad is highlighted to cover the element of flood risk related behavior which includes the lessons and responses in flooding experiences as major factor in message development, utilizing the approaches and tools to strategize the flood-risk communication towards the target audience.