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Industry & Academic Research Review

ISSN 2719-146X (Print) 2719-1478 (Online)

The influence of CSR, social media marketing and store environment on customer purchase intention of cosmetic products

Xi Qing Ying, Sujatha Balakrishna, Nur Hafizah binti Zainal & Nor Nazeranah binti Omar Din

Xi Qing Ying. Graduate School of Business, Nilai University, Malaysia.

Sujatha Balakrishna. Corresponding author. Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia. Email: sujatha@nilai.edu.my

Nur Hafizah binti Zainal. Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia

Nor Nazeranah binti Omar Din. Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia

“All authors equally contributed to the conception, design, preparation, data gathering and analysis, and writing of the manuscript. All authors read and approved the final manuscript.”

No potential conflict of interest was reported by the author(s).

This work was not supported by any funding.

This paper is presented in 5th International Conference on Multidisciplinary Industry and Academic Research (ICMIAR)-2024

The authors would like to acknowledge Institute of Industry and Academic Research Incorporated, who gave the opportunity to share our research findings and publication. We would like to extend our gratitude to all the academics, respondents and family members who has supported us throughout the research process.

Cite this article:

Xi Qing Ying, Sujatha Balakrishna, Nur Hafizah binti Zainal & Nor Nazeranah binti Omar Din (2024). The influence of CSR, social media marketing and store environment on customer purchase intention of cosmetic products. Industry and Academic Research Review, 5(1), 230-250. https://doi.org/10.53378/iarr.924.132

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