The study aimed to evaluate the popularity level of internet advertising on 7-Eleven and Alfamart convenience stores in Brgy, Bigaa City of Cabuyao, Laguna. It examines the performance of various advertising tactics, potential advantages, and challenges amid evolving digital marketing and customer behavior trends. The research explores customer perceptions of internet advertising popularity, business operations, and their correlation. Data from 127 respondents across two convenience store chains were analyzed using statistical techniques such as weighted mean, Analysis of Variance (ANOVA), and Pearson correlation. Findings reveal positive customer awareness and knowledge of internet advertising, as well as strong agreement on the effectiveness of business operations in terms of product, price, place, and promotion. The study provides valuable insights for convenience store executives, managers, and staff to enhance business performance through strategic internet advertising that enhances brand visibility, customer engagement, and profitability. Recommendations are offered for effectively utilizing internet advertising within the convenience store sector.