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Industry & Academic Research Review

ISSN 2719-146X (Print) 2719-1478 (Online)

Promotional Strategy Preferences and Buying Decisions of Customers of Western Appliances in Metro Manila: Basis for a Proposed Competitive Marketing Tool

Rony S. Toling, MBA & Sheila Mae A. Malesido, LPT, MBA
Volume 1 December 2020

This paper is presented in 1st International Conference on Multidisciplinary Industry and Academic Research (ICMIAR)

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