Math anxiety remains a challenge among Filipino students, particularly those in non-math-intensive programs like Bachelor of Arts in Communication. Rooted in negative past experiences and low self-confidence, it impedes learners’ ability to solve problems effectively. This study explored the impact of the Concrete-Representational-Abstract (CRA) approach on reducing math anxiety and improving self-efficacy among first-year Bachelor of Arts in Communication students enrolled in Mathematics in the Modern World at Batangas State University – The National Engineering University, Lipa Campus. Recognizing many perceive math as irrelevant and intimidating, the study examined whether step-by-step, hands-on approach in teaching could alleviate anxiety and build confidence. Using a qualitative phenomenological design, the researchers conducted semi-structured interviews with ten students and one instructor after integrating the CRA method in a lesson on mathematical patterns. Thematic analysis of the data revealed that while initially perceived as difficult due to unfamiliarity, the CRA-based approach was exciting, enjoyable, and effective in making lessons more understandable. It increased students’ confidence, encouraged persistence in problem-solving, reduced fear, and promoted motivation and engagement. Challenges encountered included diverse learning backgrounds, limited resources, and time constraints. The CRA method proved effective in mitigating math anxiety and enhancing self-efficacy by providing structured, hands-on experiences that helped students transition from tangible to abstract concepts. It fostered a more positive outlook toward mathematics, even among non-math-related courses. Based on the findings, the researchers recommend the development of a CRA-based workbook specifically designed for Mathematics in the Modern World to further support student learning and reduce math-related anxiety.