This study focuses on identifying the relationship between marketing skills and career preparedness and assessing the levels of marketing skills and career preparedness of graduating marketing management students. Three sections from fourth-year marketing management were selected using the cluster sampling technique. This study employed a correlational research design. This study revealed that the marketing skills and career preparedness of the graduating marketing management students were strong, indicating that they are well-developed with skills and well-prepared for their careers. In addition, there is a strong significant relationship between marketing skills and career preparedness, which implies that marketing skills contributed positively to the graduating marketing management students' career preparedness. Thus, the study recommended enhancing and practicing those skills for advanced school performance leading to successful careers.
marketing skills, career preparedness, graduating marketing management students, relationship, levels
This paper is presented in 5th International Conference on Multidisciplinary Industry and Academic Research (ICMIAR)
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Cite this article:
Sevilla, J.P. (2024). A correlational study of the marketing skills and career preparedness of the graduating students enrolled in marketing management program. Industry and Academic Research Review, 5(1), 62-71. https://doi.org/10.53378/iarr.924.120
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