Digital economy: Awareness and readiness of micro-businesses in Laoag City
Precious V. Padayao-Rumbaoa
Abstract
The study aimed to assess the level of awareness and level of readiness of micro businesses in Laoag City, Ilocos Norte, Philippines to digital transformation. It sought to determine the relationship between the level of awareness and level of readiness to digital transformation of micro businesses. The level of awareness in digitalization was measured through understanding their digital strategy, customer experience and engagement, innovation and efficiency in automation. Moreover, the level of readiness in digitalization was measured through understanding their competitive strategy, targeted digital education and training with technology budget and development. It also reviewed the potential of digital technologies to transform businesses based on the owner's reaction to digital trends and emerging technologies. The participants were the micro business owners in Laoag City. In selecting the participants, researchers used convenience-sampling technique. The study is descriptive quantitative research. Survey questionnaire via google form was the main instrument used. The reliability was measured using Cronbach’s Alpha as given by Glien and Gliem (2003). The quantitative data used Pearson Correlation in analyzing. From the findings, the study reveals that the micro business owners in Laoag City are aware and ready for digital transformation, they pose knowledge and understanding on the digital trend and strategies.
Keywords
digital economy, digital transformation, micro businesses, awareness, readiness, digital technologies
Author information & Contribution
Disclosure statement
Funding
Declaration
Notes
This paper is presented in 3rd International Research Competition
Acknowledgement
References
Amoah, J., & Jibril, A. B. (2021). Social media as a promotional tool towards SME’s development: Evidence from the financial industry in a developing economy. Cogent Business & Management, 8(1). https://doi.org/10.1080/23311975.2021.1923357
Arunprakash N, et. al (2021). A comparative study on digital marketing over traditional marketing. Turkish Journal of Computer and Mathematics Education, 12(11), 6483–64991. https://doi.org/10.17762/turcomat.v12i11.7055
Azevedo, A. & Almeida, A.H. (2021). Grasp the challenge of digital transition in SMEs—A training course geared towards decision-makers. Educ. Sci., 11, 151. https://doi.org/10.3390/educsci11040151
Bermoy, N.N.B., De Guzman, J.J.K., De Guzman, J.L., Dela Vega, S.K.P., Hernandez, L, Ignacio, M.T.B., Templado, S.M., Trinidad, A.O. & Francisco, C.D.C. (2021). Influence of social media as a marketing platforms for food-related products in the new normal. International Journal of Multidisciplinary Studies, 5(1), 106-111.
Bhayani, S., & Vachhani, N. V. (2014). Internet Marketing vs Traditional Marketing: A Comparative Analysis. FIIB Business Review, 3(3), 53-63. https://doi.org/10.1177/2455265820140309
Bianchini, M. & Kwon, I. (2021). Enhancing SMEs’ resilience through digitalisation: The case of Korea”, OECD SME and Entrepreneurship Papers, No. 27, OECD Publishing, Paris.
Demishkevich, M. (2015). Small business use of internet marketing: Findings from case studies. Walden Dissertations and Doctoral Studies. 1340. https://scholarworks.waldenu.edu/dissertations/1340
Ensari, M. Ş., & Eser, G. (2016). A transition to physical retail from E-Business: A Case Study. Business Management and Strategy, 7(1), 47. https://doi.org/10.5296/bms.v7i1.9356
Finny Redjeki, et. al (2021). Utilization of digital marketing for MSME players as value creation for customers during the covid-19 pandemic. International Journal of Science and Society, 3(1), 40-55. https://doi.org/10.54783/ijsoc.v3i1.264
Herhausen, D., Miočević, D., Morgan, R. & Kleijnen, M. (2020.) The digital marketing capabilities gap: empirical evidence, managerial shortcomings, and future research streams. Industrial Marketing Management, 90, 276-290. https://doi.org/10.1016/j.indmarman.2020.07.022
Hongdao, Q., Bibi, S., Mu, D., Khan, A., & Raza, A. (2022). Legal business model digitalization: The post COVID-19 legal industry. SAGE Open, 12(2). https://doi.org/10.1177/2158244022109398
Kenzhegul, B., Mamyrbekov, A., Umarov, I., Orazymbetova, A., & Khairullaeva, A. (2019). Impact of digital marketing development on entrepreneurship. Innovative Technologies in Environmental Science and Education (ITESE-2019),135. https://doi.org/10.1051/e3sconf/201913504023
Mattila, M., Yrjölä, M., & Hautamäki, P. (2021). Digital transformation of business-to-business sales: What needs to be unlearned? Journal of Personal Selling & Sales Management, 41(2), 113–129.
Nabila Astari (2021). A literature review: Digital marketing trends in Indonesia during the COVID-19 pandemic. Channel: Jurnal Komunikasi, .9(2), 125-134.
Nazim Sha S. & M. Rajeswari Mann (2018). Comparing digital marketing with traditional marketing and consumer preference, over which medium by taking concept of ads. International Journal of Sales &Marketing Management, 7(1).
Neeti Gupta (2020). Digital marketing: Trends, opportunities, and challenges. Asian Journal of Management, 11(4), 434-440. https://doi.org/10.5958/2321-5763.2020.00066.9
Primadona (2020). Digital MSME development in Indonesia during the covid-19 pandemic. Akselerasi: Jurnal Ilmiah Nasional, 2(2), 145-154. https://doi.org/10.54783/jin.v2i2.505
Raluca Dania Todor (2016). Blending traditional and digital marketing. Bulletin of the Transilvania University of Braşov Series V: Economic Sciences, 9(1).
Sedalo, G., Boateng, H. & Kosiba, J.P. (2022). Exploring social media affordance in relationship marketing practices in SMEs. Digital Business, 2(1),100017. https://doi.org/10.1016/j.digbus.2021.100017
Tarik, Z., & Adnan, S. (2018). Online vs traditional marketing challenge in the telecom market in Bosnia and Herzegovina. Economic Review: Journal of Economics and Business, 16(1), 45-57.
Watini, S., Latifah, H., Rudianto, D., & Santoso, N. A. (2022). Adaptation of digital marketing of coffee MSME products to digital transformation in the era of the Covid-19 pandemic. Startupreneur Business Digital (SABDA Journal), 1(1), 19–33. https://doi.org/10.33050/sabda.v1i1.73
Cite this article:
Padayao-Rumbaoa, P.V. (2024). Digital economy: Awareness and readiness of micro-businesses in Laoag City. The Research Probe, 4(1), 44-49. https://doi.org/10.53378/trp.0624.1.6
License:
This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.
Most read articles
- Senior High School Strand Alignment and Its Implication to The Tertiary Programs: A Basis for Bridging Program
- Reading Comprehension Difficulties Among Junior High School Learners
- Difficulties in the writing skills of Grade 11 HUMSS students
- Identifying gender stereotypes of high school LGBTQ students
- Lived experiences of senior high school focal persons in the implementation of work immersion program
- Factors Influencing Reading Comprehension and Difficulties Among Intermediate Learners: Basis For Developing Remedial Reading Intervention
- Disaster risk reduction and management on earthquake preparedness: An assessment
- Digital Marketing Strategies Used by Competing Coffee Shops in Candelaria, Quezon: Perspective of Employees
- Analysis of school rules and regulation implementation: Basis for policy enhancement program
- Technical vocational students’ higher learning institution preference and level of academic and skills preparedness