Abstract
The study aimed to assess the level of awareness and level of readiness of micro businesses in Laoag City, Ilocos Norte, Philippines to digital transformation. It sought to determine the relationship between the level of awareness and level of readiness to digital transformation of micro businesses. The level of awareness in digitalization was measured through understanding their digital strategy, customer experience and engagement, innovation and efficiency in automation. Moreover, the level of readiness in digitalization was measured through understanding their competitive strategy, targeted digital education and training with technology budget and development. It also reviewed the potential of digital technologies to transform businesses based on the owner’s reaction to digital trends and emerging technologies. The participants were the micro business owners in Laoag City. In selecting the participants, researchers used convenience-sampling technique. The study is descriptive quantitative research. Survey questionnaire via google form was the main instrument used. The reliability was measured using Cronbach’s Alpha as given by Glien and Gliem (2003). The quantitative data used Pearson Correlation in analyzing. From the findings, the study reveals that the micro business owners in Laoag City are aware and ready for digital transformation, they pose knowledge and understanding on the digital trend and strategies.
Keywords: digital economy, digital transformation, micro businesses, awareness, readiness, digital technologies
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