This study delves into the dynamics of inter-agency coordination during public events within CityMall Kalibo, focusing on young adults aged 18-34, predominantly female, and encompassing various educational and occupational backgrounds among event management respondents. Employing a descriptive research design and quantitative approach, the study investigates the perceptions of respondents regarding factors influencing inter-agency coordination, including verbal and non-verbal communication, coordination, collaboration, cooperation, and resource allocation. Findings reveal that effective inter-agency coordination leads to positive outcomes such as increased profitability, work efficiency, and a therapeutic work environment during public events. Notably, there were no significant differences in the factors affecting coordination among respondents. The study underscores the pivotal role of inter-agency coordination in public event management, emphasizing its impact on event execution and organizational performance. The shared perception of its significance across different respondent groups reinforces its importance in facilitating successful event execution. This research, conducted in Poblacion, Kalibo, Aklan, sheds light on the intricate dynamics of inter-agency coordination, providing valuable insights for event management practitioners and policymakers alike.
inter-agency coordination, verbal and non-verbal communication, resources, profitability, and work environment
This paper is presented in 5th International Conference on Multidisciplinary Industry and Academic Research (ICMIAR)
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Kizyl Gay R. Reyes. Corresponding author. Master in Public Administration, Marketing Assistant, City Mall Kalibo. Email: reyeskizyl09@gmail.com
Antonia S. Escalona. Doctor of Education, Faculty-Graduate School, Northwestern Visayan Colleges
Cite this article:
Reyes, K.G.R. & Escalona, A.S. (2024). Inter-agency coordination during public events in City Mall Kalibo, Aklan. Industry and Academic Research Review, 5(1), 120-127. https://doi.org/10.53378/iarr.924.124
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