This study delved into the lived experiences of street food vendors in Panabo City in the Philippines. It utilized a qualitative-phenomenological research design. With the help of an interview guide, the researchers gathered data from the purposively selected participants. Five in-depth interviews were done to unearth essential data. Using thematic analysis, one theme category was generated: entrepreneurial adversities characterized by experiences such as; worried due to restrictions, forced to accept reality, and striving to survive with the new normal. Participants disclosed that they used innovative strategies as coping mechanisms, such as adapting to the new normal set-up, learning to thrive amidst uncertainties, and seeking strong support. Additionally, the insights gained from the street food vendors' experiences during the pandemic recovery suggest valuing the significance of strategic planning and management, exploring innovative methods to attract customers, and appreciating the importance of savings and emergency funds. Indeed, the food industry is vulnerable to uncertainties and has the slowest to bounce back; thus, prioritizing and establishing sustainable plans and efforts benefit food business development.
street food vendors, pandemic recovery phase, hospitality industry, Region 11 Philippines
This paper is presented in 1st International Student Research Congress
Alivio, C. E. (2020). Informal sector workers struggle amid Covid-19. SunStar Davao. https://www.sunstar.com.ph/davao/feature/informal-sector-workers-struggle-amid-covid-19
Bartik, A. W., Bertrand, M., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (2020). How are small businesses adjusting to COVID-19? Early evidence from a survey. NBER Working Paper Series. National Bureau of Economic Research. https://doi.org/10.3386/w26989
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc. https://psycnet.apa.org/record/2006-13099-000
Creswell, J.W. (2013). Qualitative inquiry & research design: Choosing among the five approaches. Thousand Oaks, CA: SAGE Publications, Inc. (pp. 77-83)
Fowler, J. (2022). Why an emergency fund is more important than ever. Investopedia. https://www.investopedia.com/financial-edge/0812/why-an-emergency-fund-is-important.aspx
Global Agricultural Information Network. (2021). South Korea: COVID-19 impact on food market trends in Korea. https://fas.usda.gov/data/south-korea-covid-19-impact-food-market-trends-korea
Hira, T. K. (2012). Promoting sustainable financial behavior: Implications for education and research. International Journal of Consumer Studies, 36(5), 502–507. https://doi.org/10.1111/j.1470-6431.2012. 01115.x
Lai, H. B. J., Zainal Abidin, M. R., Hasni, M. Z., Ab Karim, M. S., & Che Ishak, F. A. (2020). Key adaptations of SME restaurants in Malaysia amidst the COVID-19 pandemic. International Journal of Research in Business and Social Science, 9(6), 12–23. https://doi.org/10.20525/ijrbs.v9i6.916
Leyesa, D., & Obanil, C. F. (2021). SHE-cession: Struggles of Filipinas amidst the COVID-19 Pandemic. https://th.boell.org/en/2021/09/13/she-cession.
Lin, Y. D., Rayavarapu, S. N., Tadjeddine, K., & Yeoh, R. (2022). Prioritizing support for SMEs throughout the COVID-19 pandemic through programs. https://www.mckinsey.com/our-people/diaan-yi-lin
Michel, et al. (2020) Industry report: Hospitality innovation strategy in practice. https://hospitality insights.ehl.edu/hospitality-innovation strategy-in-practice
Rutledge, P., & Hogg, J. L. (2020). In‐Depth Interviews. International Encyclopedia of Media Psychology 1-7. https://doi.org/10.1002/9781119011071.iemp0019
Secundo, G., Schena, R., Russo, A., Schiavone, F., & Shams, R. (2022). The impact of digital technologies on the achievement of the Sustainable Development Goals: evidence from the agri-food sector. Total Quality Management & Business Excellence, 1–17. https://doi.org/10.1080/14783363.2022.2065981
Cite this article:
Curran, V.P., Dapitanon, M.Q.J., Diapera, D.V., Anca, R.E.Q., Gamutin, K.E., Revante, A.M.A. & Ombao, S.S. (2024). Lived experiences of street food vendors amidst the phase of pandemic recovery. The Research Probe, 4(1), 50-55. https://doi.org/10.53378/trp.0624.1.6
License:
This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.