Abstract

Since the rise of technology, social media accessibility, promotion and marketing, traditional mode of selling and marketing transformed to online transactions especially in ready to eat food business. Since the rise of online marketing, the researcher thought that it would be helpful to provide an evidence in the profitability and longevity of the online food business. Thus, this study used quantitative-comparative design which aimed to systematically investigate and determine the rise of online food businesses between the profitability and longevity factors. Data gathered shows that in terms of profitability of online business as perceived by business owners, they said that online food business is easier to reach consumers by posting products online. On the other hand, in terms of longevity factors leading to the continuous growth of online business as perceived by the consumers, data show that it is easy to order online and most of the consumers used cash-on-delivery as payment option.  It also shows that there is no significant difference in the profitability of online food business when the online business owners were grouped according to profile and there is no significant difference in the longevity factors of online food business when the consumers were grouped according to profile.

Keywords: business management, online food business, longevity, profitability

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