The Effects of Digitalization to SMEs in Ilocos Norte

Claire Adana Shane C. Arzadon & Kingphillip Andrew A. Salvador

Volume 3 Issue 2 December 2023

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https://doi.org/10.53378/

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Abstract

This study aimed evaluate how digitization has affected small and medium-sized enterprises (SMEs) in Ilocos Norte in the Philippines. It also identified the positive results, limitations and challenges that digitalization presents to the growing SMEs. Specifically, it evaluated the effects of digitalization on marketing, operations, and financial aspects. The study participants were the owners and employees of SMEs chosen using quota sampling, with a total of 100 SMEs located within the vicinity of Ilocos Norte. The study adopted a quantitative approach and used a survey questionnaire via Google Form as a research instrument. The quantitative data were analyzed using Pearson correlation. From the findings, the SMEs agreed to operate in a broader scope by using technology to sell their products and services and help them draw new customers and boost sales.

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Cite this article:

Arzadon, C.C. & Salvador, K.A. (2023). The effects of digitalization to SMEs in Ilocos Norte. The Research Probe, 3(2), 1 - 4. https://doi.org/10.53378/trp.12232