The impact of street food handling on customer satisfaction
Stephen Necko S. Pajomayo, Cathleen F. Tampos & Franjeil B. Lobis
Abstract
This study sought to evaluate the relationship between street food handling and customer satisfaction. A descriptive-correlational survey-based study was conducted in Barangay Tibal-og, Santo Tomas, Davao del Norte. A total of two-hundred twenty (220) street food handlers was the respondents utilizing the total sampling technique. This study used two adapted-modified questionnaires. Mean and Pearson r were used as statistical tools. The findings of the study showed that street food handling in terms of facilities, environment around the stall, personal hygiene, food storage, and utensils was manifested. Customer satisfaction in terms of tangibles, reliability, responsiveness, assurance, empathy, food quality, and customer retention are much observed. Further analysis eventually showed that street food handling significant relationship between customer satisfactions through imposed proper food handling in preparing food by the food handlers. Therefore, this emphasized that food handlers, customer/consumer, stakeholders, school administrators and even students, and future researchers are encouraged to value the importance of proper food handling and safety in ensuring one's health. Stakeholders and local government may establish forums, seminar, and programs that strengthened food safety through proper handling in all street food sectors. This may be done by abiding the rules and protocols in selling street foods, the implementations and imposed protocols in which was given by the higher authorities to maintained security and assurance of all customers in terms of the food they about to buy and/or eat.
Keywords
street food handling and customer satisfaction, descriptive-correlational, food handlers
Author information & Contribution
Disclosure statement
Funding
Declaration
Notes
This paper is presented in 1st International Student Research Congress
Acknowledgement
References
Adedoyin, O.B. (2020, April). Quantitative research method. ResearchGate. https://www.researchgate.net/publication/340594619_Quantitati_Research_Methods
Abubakari, S., Mohammed, K., & Iddrisu, I. N. (2019). Assessing the impact of sanitation on customer retention: a survey of restaurants in the Tamale Metropolis. OAlib, 06(12), 1–18. https://doi.org/10.4236/oalib.1105967
Agbor, J. M. (2011). The relationship between customer satisfaction and service quality: a study of three service sectors in Umeå (Dissertation). https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-48338
Ahmed, A. (2020). Managing service quality, food quality, price fairness and customer retention: A holistic perspective. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=353040
Bernazzani, S. (2022, May 18). What is customer satisfaction? 5 reasons it’s important in service. https://blog.hubspot.com/service/what-is-customer-satisfaction
Bordeaux, J. (2021, May 27). What is customer experience? (and why it’s so important). Hubspot.com. https://blog.hubspot.com/service/what-is-customer-experience
First, M., & Ananthi. (2021). A study on customer satisfaction level of road side food shop in Coimbatore. International Journal of Creative Research Thoughts, 9, 4156. https://www.ijcrt.org/papers/IJCRT2104505.pdf
Hidayat, D., Bismo, A., & Basri, A. R. (2020). The effect of food quality and service quality towards customer satisfaction and repurchase intention (case study of hot plate restaurants). Manajemen Bisnis, 10(1). https://doi.org/10.22219/jmb.v10i1.11913
Isagani C. (2021). When to use total population sampling a research study.
Ivy, P. (2022, June 19). Descriptive statistics and correlational design. Free Essays. https://ivypanda.com/essays/descriptive-statistics-and-correlational-design/
Jayasankaraprasad, C., & Vijaya Kumar, P. V. (2012). Antecedents and consequences of customer satisfaction in food & grocery retailing: An empirical analysis. Decision, 39(3).
Kariuki, E. N., Ng’ang’a, Z. W., & Wanzala, P. (2017). Food handling practices and environmental factors associated with food contamination among street food vendors in Nairobi County, Kenya: A cross-sectional study. East African Health Research Journal, 1(1), 62–71. https://doi.org/10.24248/eahrj-d-16-00382
Letuka, P., Nkhebenyane, J. & Thekisoe, O. (2021). Street food handlers’ food safety knowledge, attitudes and self-reported practices and consumers’ perceptions about street food vending in Maseru, Lesotho. British Food Journal, 123(13), 302-316. https://doi.org/10.1108/BFJ-07-2020-0595
Limakrisna, N., & Ali, H. (2016). Model of customer satisfaction: Empirical study at fast food restaurants in Bandung. International Journal of Business and Commerce, 5(6), 132-146.
Marutha, K. J., & Chelule, P. K. (2020). Safe food handling knowledge and practices of street food vendors in Polokwane Central Business District. Foods, 9(11), 1560. https://doi.org/10.3390/foods9111560
Manalac J., Ramirez K., Mahinay J., & Dr. Tabuyo J. (2022). The level of satisfaction of customers on the selected food parks in the City of Imus, Cavite. International Journal of Management of Commerce Innovations, 9(2).
Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioural intentions. Journal of Hospitality & Tourism Research, 31(3), 387-409.
Putri, M. S., & Susanna, D. (2021). Food safety knowledge, attitudes, and practices of food handlers at kitchen premises in the Port “X” area, North Jakarta, Indonesia 2018. Italian Journal of Food Safety, 10(4). https://doi.org/10.41.9215081/ijfs.202
Ullah, S. (2012). Customer satisfaction, perceived service quality and mediating role of perceived value. International journal of marketing studies, 4(1).
Sandra. (2020, August 10). What is food theory? Factors affecting food choice. World Food Story. https://worldfoodstory.co.uk/foodtheory
Samaniego, T.S. (2012, February 17). Traders urged to practice utmost care in product preparation. INQUIRER.net. https://business.inquirer.net/45041/traders-urged-to-practice-utmost-care-in-product-preparation
Turney, S. (2022, May 13). Pearson correlation coefficient (r). Guide & Examples. Scribbr. https://www.scribbr.com/statistics/pearson-correlation-coefficient
Thatchinamoorthy, C. & Meenambigai, J. (2017). Customer relationship management and retention in street food sector. Food and Nutrition Journal, 1-5.
Yusof, A. M. M., Rahman, N. A., & Haque, M. (2018). Knowledge, attitude, and practice toward food poisoning among food handlers and dietetic students in a public university in Malaysia. Journal of pharmacy & bioallied sciences, 10(4), 232
Cite this article:
Pajomayo, S.N.S., Tampos, C.F. & Lobis, F.B. (2023). The impact of street food handling on customer satisfaction. The Research Probe, 4(1), 93 - 100. https://doi.org/10.53378/trp.0624.1.6
License:
This work is licensed under a Creative Commons Attribution (CC BY 4.0) International License.
Most read articles
- Senior High School Strand Alignment and Its Implication to The Tertiary Programs: A Basis for Bridging Program
- Reading Comprehension Difficulties Among Junior High School Learners
- Difficulties in the writing skills of Grade 11 HUMSS students
- Identifying gender stereotypes of high school LGBTQ students
- Lived experiences of senior high school focal persons in the implementation of work immersion program
- Factors Influencing Reading Comprehension and Difficulties Among Intermediate Learners: Basis For Developing Remedial Reading Intervention
- Disaster risk reduction and management on earthquake preparedness: An assessment
- Digital Marketing Strategies Used by Competing Coffee Shops in Candelaria, Quezon: Perspective of Employees
- Analysis of school rules and regulation implementation: Basis for policy enhancement program
- Technical vocational students’ higher learning institution preference and level of academic and skills preparedness