This study sought to evaluate the relationship between street food handling and customer satisfaction. A descriptive-correlational survey-based study was conducted in Barangay Tibal-og, Santo Tomas, Davao del Norte. A total of two-hundred twenty (220) street food handlers was the respondents utilizing the total sampling technique. This study used two adapted-modified questionnaires. Mean and Pearson r were used as statistical tools. The findings of the study showed that street food handling in terms of facilities, environment around the stall, personal hygiene, food storage, and utensils was manifested. Customer satisfaction in terms of tangibles, reliability, responsiveness, assurance, empathy, food quality, and customer retention are much observed. Further analysis eventually showed that street food handling significant relationship between customer satisfactions through imposed proper food handling in preparing food by the food handlers. Therefore, this emphasized that food handlers, customer/consumer, stakeholders, school administrators and even students, and future researchers are encouraged to value the importance of proper food handling and safety in ensuring one's health. Stakeholders and local government may establish forums, seminar, and programs that strengthened food safety through proper handling in all street food sectors. This may be done by abiding the rules and protocols in selling street foods, the implementations and imposed protocols in which was given by the higher authorities to maintained security and assurance of all customers in terms of the food they about to buy and/or eat.
street food handling and customer satisfaction, descriptive-correlational, food handlers
This paper is presented in 1st International Student Research Congress
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Cite this article:
Pajomayo, S.N.S., Tampos, C.F. & Lobis, F.B. (2023). The impact of street food handling on customer satisfaction. The Research Probe, 4(1), 93 - 100. https://doi.org/10.53378/trp.0624.1.6
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