Abstract

This study investigates the Covid-19 pandemic effect on Ilocano tourists’ travel risk and management perceptions. The study participants were Ilocanos residing at Ilocos Norte, and they were chosen using a sample size of 384 respondents. This study explores Ilocano tourists’ travel risk and management perceptions and their influence on society in the context of the pandemic’s effects. The data was obtained through an online survey utilizing google forms and shared through Messenger, using a proportional stratified sampling technique, and analyzed using the WarpPLS-SEM version 7.0 tool. The study employed a descriptive-causal research approach and quantitative research design to measure the Covid-19 pandemic effect on Ilocano tourists’ travel risk and management perceptions. The data indicated that it significantly impacts Ilocano tourists’ travel risk and management perceptions. Travel risk and management perception are significantly associated with risk management, service delivery, transportation patterns, distribution channels, avoidance of overpopulated locations, and hygiene and safety. The findings also revealed the effect of travel risk and management perceptions. The study’s findings contribute to the province of Ilocos Norte’s tourism dilemma. It gives future study insights into the travel and tourism industry and responses to changing tourists’ travel risk and management perceptions in the gradually accepted new normal period.

Keywords: Ilocano tourists, travel risk, management perceptions, pandemic effect, tourism industry

*This paper is a finalist in the International Research Competitions 2022, Category 2 Undergraduate

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