Cultural Influence on Students’ Indifference in Marketing as Career Choice
Cirilo E. Mirano, Jr., Joefrelin C. Ines, Juvy V. Amodo & Reynald A. Funtinilla
Abstract
Absence of specific model to ensure successful career choice and decision and different behaviors and decision processes and priorities causes the students to resort in various methods of acquiring and inquiring information. The level of influence where the information is gathered from is dependent on the relative relationship between its source and the students or career decision makers. This study would like to determine the significant factor that influence the students’ career choice and which cultural dimension that manifests in the population. Samples were students’ undergone various career orientation activities who have just selected their specialization. Multiple regression analysis was utilized to determine statistically significant predictor for career choice. Empirical evidence shows that in Oman context, particularly the CEBA in UTAS-Shinas, manifests collectivistic cultural dimension where predominant predictor for a career choice is Interpersonal where social responsibility is deemed influential followed by family and personal interest which makes it unique from other research findings made outside of Oman.
Keywords
culture, marketing, career choice, factors on career choice
Author information & Contribution
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No potential conflict of interest was reported by the author(s).
Funding
This work was not supported by any funding.
Declaration
Notes
This paper is presented in 4th Northern Philippines Business Research Conference
Acknowledgement
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Cite this article:
Mirano, C.E., Ines, J.C. Amodo, J.V. & Funtinilla, R.A. (2023). Cultural Influence on Students’ Indifference in Marketing as Career Choice. The Research Probe, 3(1), 1-6.
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