Abstract
This research analyzed the effectiveness of e-banking to customer life service, while at the same time determined the experiences and difficulties met by the respondents in terms of online payment transaction, online fund transfer, and online shopping. Utilizing descriptive-evaluative research design, a validated self-made survey questionnaire composed of sixty-seven (67) indicators were distributed to purposively selected forty-five (45) consistent users of e-banking services across different demography. Results showed that there is no significant difference in the experiences and difficulties encountered by the respondents in e-banking when grouped according to demographic profile. However, significant difference is present on the difficulties encountered in online shopping when grouped according to gross monthly income. Although it can be implied from the results of the data that the respondents still have reservations on the use of e-banking in daily and consistent transactions, it has been found effective in providing good customer life service as respondents would opine that online payment can save time, money and effort. Furthermore, online fund transfer can be trusted, and online shopping is seen to be quick and hassle-free. From a commerce perspective, this study emphasizes that there remain strong points of development towards the integration of e-banking to daily life transactions of customers and other prospects.
Keywords: Customer Life Service, E-banking, E-commerce, Effectiveness, Online
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