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Theories and Models of Risk Communication and Disaster Studies

Karen Joyce G. Cayamanda & Merlyne M. Paunlagui
Chapter 5
ISBN:

978-621-96514-7-9

A critical prerequisite to effective disaster management is the minimization of related impacts through communication of risk information in a timely manner, and in a format that all stakeholders can understand. Attaining this mandate can be a major challenge for disaster managers, especially in an increasingly globalized world characterized by higher levels of multi-culturalism as increasing numbers of people migrate to locations outside their culture-zones where, not only language differs, but also perceptions of and attitude towards hazard/disaster risk (Martin, 2003). The challenge for disaster managers is therefore to design effective tools/strategies that not only span language differences, but also take into consideration cultural perceptions and attitudes so that the objectives of disaster risk-reduction can be achieved.

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