DESCRIPTION: This book is an edited collection of articles on the theories, concepts and applications of digital marketing. The paper should contain discussion on the landscape of digital marketing (websites, social media, social networking, etc.), trends of digital marketing, challenges and opportunities facing digital marketing, and platforms for digital marketing. The main purpose of the book is to provide readers with the knowledge and application of digital marketing.

This book puts more emphasis on the multifaceted approach to digital marketing. Hence, the paper should provide sufficient background of the specific topic relevant to digital marketing.

EDITORS:

PROPOSED CHAPTERS:

1. The Landscape of Digital Marketing
   • Discussion on different theories relevant to digital marketing
   • Discussion on the 21st century digital marketing
   • Different forms of digital marketing
2. The Past, Present and Future of Digital Marketing
   • Comparison of the past and current trends of marketing and digital marketing
   • The current trends of digital marketing
   • The future of digital marketing
3. The Challenges and Opportunities Facing Digital Marketing
   • The Challenges Faced by Digital Marketers (i.e. technical difficulties, cost, cancel culture, bashing, etc.)
   • The Opportunities Faced by Digital Marketers (i.e. social media influencers, brand collaboration, etc.)
   • The Qualities of Digital Marketers
4. Platforms for Digital Marketing
   • free and paid websites
   • social media and networking sites

ARTICLE REQUIREMENTS:

1. The article has a single focus or theme. For example, evaluating the reach of Facebook page, lived experience of social media influencers, cost benefit analysis of Google Ad Sense.
2.  The required number of words is 3000 to 5000 including references.
3. Literature review articles can use thematic format while research articles can use IMRAD format.
4. The paper should focus more on the theory than the results (for research articles). Limit the use of tabular results while preferable to use diagrams or figures for literature or theoretical parts.
5. The paper can also focus on the development and evaluation of the learning material.

BOOK PUBLICATION CHARGE (BPC) – $50 (P2500 for Philippine authors) per paper

HOW TO SEND A BOOK CHAPTER?

This book accepts any type of paper (research article, review article, literature review, technical paper, case study) as long as it suits the topic and requirement of the book. Authors need to submit the MS Word manuscript through the online submission. The author uploads two files: book chapter title page and book chapter article. The author ensures to read and follow the prescribed structure for the chapter, download the templates and use the same in formatting the paper.

The submission is an original article, not have been nor considered for publishing elsewhere. If it is a republication, the author must write any declaration in the book title page. The author must obtain permission or cite any materials within the article.

Submit your book chapter NOW! For more questions, you can send email to publications@iiari.org.