A balanced scorecard is a metric of organizational management performance that distinguishes and improves various internal organization positions and the external implications that result from them (Kaplan & Norton, 2009). Organizations use balanced scorecards to measure and offer feedback. Data collection is essential for both quantitative and qualitative results, so managers and executives gather, interpret, and apply information to make better business decisions (Tarvar, 2020). The scorecard offers managers four distinct viewpoints from which to choose indicators which supplement standard financial indices with metrics for customer satisfaction, organizational operations, and innovation and development practices. Moreover, the balanced scorecard encourages radical improvements in critical areas such as commodities, operations, customer behavior, and market development (Kaplan & Norton, 2009).

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